Publican brands for Fedora, Genome, and oVirt documents are available as RPM packages in Fedora. Similarly, Red Hat internally distributes RPM packages containing Publican brands for GIMP, JBoss, and Red Hat documents. Providing that you have access to the relevant repositories, you can install these brands on a computer that runs Red Hat Enterprise Linux or Fedora — or an operating system derived from either — with the command yum install publican-brand or with a graphical package manager such as PackageKit.

If you use Publican on an operating system that does not use RPM packages, your documentation project might provide its brand in another format. Whatever the format in which the brand is supplied, you must place the brand files in a subdirectory of the Publican Common Content directory. By default, this directory is located at /usr/share/publican/Common_Content on Linux operating systems and at %SystemDrive%/%ProgramFiles%/Publican/Common_Content on Windows operating systems — typically, C:/Program Files/Publican/Common_Content

Each currently available brand is distributed under a brand-specific license as follows: